Help

Bennu makes Instagram, Facebook and TikTok posts for your business, using your website and your own photos and clips.

You look through them on your phone and swipe to approve. Bennu posts them at good times and learns what brings you results.

Paste your website and Bennu makes 3 posts for your business: 2 image posts and 1 carousel. No card needed. Free posts have no reels.

Each business gets free posts once. Nothing is published until you choose a plan.

The message on screen says what's wrong. The usual ones:

They usually take a few minutes. If none of these fit, email us and a person will look.

Yes. On the first step, tap "I don't have a website" and fill in your business card yourself. It takes a couple of minutes.

If you only have an Instagram or Facebook page, do the same. Bennu can't read social media pages.

Bennu makes each post the day before it goes out, so it can use what's working for you. New posts wait in Ready for you on Home.

Swipe right to approve and left to skip. Approved posts go out by themselves at the time shown on the post. On Monday you get a reminder when posts are waiting, at the time you picked.

In Account:

When you save, Bennu updates the posts you haven't approved yet.

Yes. In Account, tap "Tell Bennu more". Typing comes first, and under it you can tap "Or send a voice note" and just talk: what you do, where you work, what customers always ask, anything coming up.

Bennu turns it into text and shows you "Here's what I learned", one fact at a time. Keep what's right, remove anything that isn't, and add a note if you like. Only what you keep goes on your business card, and any dates go on Your year.

Bennu never adds a number, price or promise you didn't say.

Open Home. Posts waiting for you are under Ready for you.

After a few approvals you can tap "Approve the rest". You can add a note to any post to tell Bennu why.

Tap Edit on the post. You can tap a quick button (Shorter, Add price, More local, Swap photo or Make it a reel) or tell Bennu what to change in your own words.

You see the change before you keep it, and Undo puts it back. Bennu only changes that one post.

It won't go out, and it's kept as Skipped. Nothing is deleted.

You can pick a reason. If you skip for the same reason a few times in a month, Bennu changes how it makes your posts and tells you in Insights.

Yes, up to 10 minutes before it goes out. Open the post and tap "Pull it back". It comes back to Ready for you, so you can change it or skip it.

Once a post has gone out, Bennu can't take it down. Delete it in the Instagram, Facebook or TikTok app. If it shouldn't have gone out at all, email us.

The Calendar tab shows your posts by Day, Week or Month. Drafts, scheduled posts and live posts look different, by shape as well as colour.

Tap any post to see it, change it or see how it did.

Usually one of these:

Bennu never changes a post you've approved without asking again, unless you've turned on posting without your OK.

Each post is made the day before it goes out, so it uses the latest of what's working for you. You can also tap "Make my whole month now" on Home. Bennu shows you the plan first, then makes the rest of your paid posts in one go.

Bennu makes up to a month ahead so every post uses the latest trends and what's working for you. Nothing is made more than 30 days ahead.

Only if you turn it on. In Account, under Posting, switch on "Post without waiting for my OK". It's off unless you choose it.

After 20 approvals in a row with no changes or skips, Bennu might offer it once. You can turn it off any time. Until then nothing goes out without your approval.

While our quality check is on, a person on our team looks at approved posts before they go out, to catch mistakes. It goes out once checked. You can still pull it back.

It didn't go out. Open it and tap "Post now" to try again straight away.

Most of the time an account has disconnected. Tap "Check my accounts" and reconnect it. Your posts wait, and nothing is lost.

On Home, tap "Job done". Take or choose up to three photos, mark each one as before, during or after, and write one line about the job, like "Rewired a kitchen in Didsbury". Tap "Make my post".

Bennu makes a before and after carousel, or an image post if there's one photo, using only your photos. It never makes fake job photos. The post comes to Ready for you like any other, uses one of your plan's posts, and only goes out once you approve it.

If this month's posts are all planned already, Bennu asks before using the job instead of a planned post that hasn't been made yet.

First paste your Google review link once, in Account under Google reviews. You'll find it in your Google Business Profile under "Ask for reviews".

Then tap "Ask a customer for a review" on Home, or after a job. Bennu writes a short message with your link. You send it yourself from your phone, by text, WhatsApp or the share button, so it comes from you.

Bennu never messages your customers, and their name and number stay on your phone. It only counts how many requests you sent.

Yes. On the Reviews screen, paste a 5-star review exactly as they wrote it, add their first name and the initial of their surname, and tick to say they're happy to be quoted. Bennu posts it word for word, with their first name and initial only.

Bennu never makes up reviews or changes the words. If the customer changes their mind, skip the post in Ready for you, or delete it from your social accounts if it's already out.

Open Your year from Calendar and tap "Add a date". Pick what it is (a busy season, a sale or offer, a launch, an event, or a time you're closed), give it a name and the dates, and switch on Every year if it comes round every year.

Bennu plans a post about a week before each date, and earlier for a busy season so customers book in time. When you're closed, it says so beforehand and never invites bookings for those days. If posts for those dates are already made, Bennu updates the ones you haven't approved.

Posts only mention the details you write. Bennu never makes up an offer, a price or opening times. It makes posts up to 30 days ahead, so dates further off are planned nearer the time.

Yes, if they suit you. Your year lists the bank holidays for England and Wales, Scotland or Northern Ireland, picked from your address, and you can change which. It also lists busy times for your trade, like boiler checks before winter or garden prep in spring.

Switch off any that don't suit you, and Bennu won't plan posts for them. It only says what's true for your business, so it won't announce opening times you haven't given.

Right after you pay, Bennu takes you to the connect screen. Tap each one and log in on its own page. You can also do it any time in Account, under Connected accounts.

You log in on a secure page run by our posting partner. We never see your passwords.

Instagram only lets apps post to Business or Creator accounts that are linked to a Facebook Page.

The connect screen walks you through it. Tap Allow on every screen it shows you.

Logins to Instagram, Facebook and TikTok run out now and then. Bennu checks every few hours and emails you if one drops.

Go to Account, find the account under Connected accounts and tap Reconnect. It takes about a minute. Approved posts wait while it's disconnected, and go out once it's back.

Yes. On the connect screen, tap to send a link to whoever looks after your accounts. They don't need a Bennu account. The link lasts 7 days and stops working once everything is connected.

After you connect, Bennu shows the account name and asks if it's the right one. If it isn't, go to Account, tap "Manage connections" and log in with your business account instead.

TikTok takes image posts and carousels as photo posts, and reels on plans that include them. TikTok adds a music track to photo posts, and you can change it in the TikTok app. YouTube Shorts only takes reels, so image posts and carousels go to your other apps.

Posts on TikTok show TikTok's "Promotional content" label, because they promote your own business and TikTok asks for that.

The account owner can go to Account, then Connected accounts, and tap "Disconnect all accounts". Bennu stops posting everywhere straight away. Your posts and photos stay in Bennu, and you can connect again any time.

Yearly costs 10 times the monthly price, so two months are free. The price you see is the price you pay.

The price you see is the price you pay. We aren't registered for VAT, so no VAT is added.

Yearly plans start with a 7-day free trial. We take your card details but don't charge you until the trial ends. We email you on day 5 with the amount and the date.

Monthly plans have no trial, but everyone can have the free posts first.

They roll over into your next month, up to one month's worth. Rolled-over posts are used first, and run out at the end of that next month. Pausing pushes that date back, so a quiet month never loses you posts.

Yes, for a month. In Account, tap Cancel plan, then "Pause until" and the date. You aren't charged while paused, nothing goes out and your posts wait for you.

We remind you 3 days before it ends, then Bennu starts again by itself. Tap "Resume now" in Account to start sooner. Only the account owner can pause, and only while your payments are up to date.

In Account, under Plan and billing, tap "Manage billing". On that page you can switch plan, or move between monthly and yearly. You pay or get credit for the difference.

Your invoices and receipts are on that page too, and you can change your card there.

On Starter or Pro, the cancel screen also offers "Switch to Solo instead". For Agency, email us and we'll move your brands across.

If you're a founding member, switching plan ends your founding price.

In Account, tap Cancel plan, then confirm. Only the account owner can cancel. There's one optional question about why.

Your plan runs to the end of the time you've paid for, then stops. You won't be charged again. Posts that were booked are stopped, unless you choose "Make and schedule everything you've paid for first".

Change your mind? Tap "Restart my plan" in Account.

When you cancel, Bennu offers to make and schedule everything you've paid for first: the rest of this period's posts, plus any rolled over.

They go out on their dates, up to 30 days after your plan ends. Approve them as usual, or tick "Post them without waiting for my OK". Bennu still only makes posts up to 30 days ahead.

There's no general money back, because Bennu starts work as soon as you pay. Before paying you ticked: "Start now. I understand that if I cancel within 14 days I'll pay for the posts already made."

If you cancel within 14 days of your first payment, Bennu refunds the share you haven't used. That's all of it if no post has been made yet, or less the posts already made. The cancel screen shows the amount before you confirm, and your plan ends straight away.

After 14 days we don't refund part of a month or year, but you keep everything until the end of the period. If we charged you wrongly, email us and we'll put it right.

Extras you haven't used, and a team voice place you paid for that nobody has recorded into yet, can be refunded within 14 days of buying. Email us and we'll refund it. A team voice place comes off your account as soon as the refund goes through.

We email you and show a note in the app with a one-tap link to update your card. Stripe tries again over the next week.

Your posts keep going out for 7 days. After that new posts wait until the payment works. Nothing is deleted.

The first 50 businesses to make a real payment are founding members. They keep their plan's price for as long as they stay on that plan and billing period, through pauses and renewals.

Switching plan, moving between monthly and yearly, or your plan ending after you cancel ends the founding price. You keep your number. A free trial or a 100% code doesn't count until a real payment is taken. Not sure if you're one? Email us and we'll check.

Yes. In Account, under "Need more this month?", you can buy 1 extra reel ($12), 5 extra reels ($52), 5 extra image posts ($7) and 5 extra carousels ($8). They're one-off and added straight away. For reels, you can also swap 120 seeds for a bonus reel in the Nest's shop.

Seeds are Bennu's thank you for using it. You earn them for real things:

Swap them in the Nest's shop: an extra carousel for 20, an extra image post for 15, or a bonus reel from your clips for 120. Seeds can't be bought. You earn them by approving posts and keeping your streak. Short on seeds? On a paid plan, each item can also be bought as a normal top-up at the price shown next to it, the same as in Account. That buys the extra posts, never seeds. Seeds have no cash value.

Eggs come from welcome quests, streak milestones at 4, 12 and 26 weeks, and every fifth level. Tap the egg to crack it, or tap "Open it". Eggs and the shop open once you've paid, and seeds you earned before carry over.

Welcome quests run for your first few days after paying. "Joined Bennu" is ticked as soon as you arrive. The others are things like finishing setup, connecting your accounts, booking your first post and sending Bennu on its first research trip. Each quest shows when it ends, and missed ones quietly disappear.

"Approve your first 5 posts" never runs out. It unlocks Baby Bennu, a second look you can wear from the Nest.

Approve at least one post in a week and your streak carries on.

Miss a week and Bennu covers it if it can: first with your free week off (one a month), then with a Nest warmer. Warmers cost 40 seeds, you can hold 2, and they're used automatically. If nothing covers it, it's "A light week". Approve 3 posts that week and your streak is mended.

Turn on "Closed for a holiday" in Account or the Nest, for 1 to 14 days. It pauses your streak and Bennu's reminders. Your posts still go out. You can use it again 14 days after the last one.

If you want posting to stop too, pause your plan instead.

You earn XP for useful things: 10 for approving a post, 5 for a new photo or clip, 25 for a quest and 20 for each week your streak moves on. Up to 200 a day. XP is never spent.

There are 30 levels, each with its own title, and every fifth level brings an egg. Your nest grows with you: Twigs, cosy nest at level 8, big nest at level 16 and golden nest at level 25.

The Nest opens up bit by bit after your first payment: your streak after 7 days (once you've had a week with an approval), levels after 14 days and badges after 21 days. You can show up to 3 badges.

A few things to check:

Still missing? Email us and we'll look it up.

Open the Nest and find Invite. Share your link with another business owner. They get 50% off their first month on a monthly plan, or 10% off their first year.

When they've paid and stayed 14 days, you get a golden egg, 50 seeds and a free month off your next bill. Up to 12 free months a year.

From your own clips first, then your photos with a gentle pan and zoom. Each reel has at most 3 seconds of AI.

If there aren't enough clips, and fewer than 3 photos, Bennu makes a carousel instead and keeps the reel for later in the month.

Starter includes 4 reels a month and Pro 10. Solo, the free posts and the free week have no reels.

In Account, under Photos and videos, tick the box to confirm you're allowed to use them, then tap "Add photos or clips". Before and after shots of real jobs work best.

Photos can be JPEG, PNG or WEBP up to 15 MB. Clips can be MP4 or MOV up to 200 MB.

Yes. In Account, under Photos and videos, pick where your pictures come from: Only mine, Mine and AI, or All AI. Reels are always made from your own clips and photos, whatever you pick.

In Account, under Your voice, pick the voice for your reels from a short list of UK, Irish, American and Australian voices, with your own country's at the top. Tap Play to hear one first. New reels use the one you pick.

In Account, under Your voice:

Every change you make to a caption teaches Bennu too.

Yes. In Account, under Your voice for reels, tap "Record my voice". You read a short script out loud, about 60 to 90 seconds, starting with a line saying you're happy for Bennu to use your voice. It's recorded in the app, never uploaded.

For each reel Bennu makes a temporary AI copy of your voice and deletes it straight after. Reels in a copied voice are always labelled as made with AI, even if you've switched the AI label off. Your first voice is free.

Yes. In Account, under Your voice for reels, add a team member's voice for 200 seeds or $4 once. You can have up to 9. They record it themselves, on their own phone, through a private link that lasts 7 days. If nobody has recorded into a place you paid for, email us within 14 days and we'll refund it.

In Account, under Your voice for reels, tap Delete on the voice. The recording, the sample and any AI copy are deleted, and new reels go back to a house voice. Reels already out keep their sound, so delete them on your social accounts if you want.

AI plans your month and writes the captions and carousel text. It makes images only if you choose AI or mixed pictures, and at most 3 seconds of video in a reel. Voiceovers are AI voices.

You approve every post before it goes out, unless you've turned on posting without your OK.

Yes, by default. When a post uses AI images or AI video, Bennu tells Instagram, TikTok and YouTube, so they show their AI label. Posts made only from your own photos and clips are never labelled.

You can switch this off in Account under Posting ("Label AI-made posts"). Instagram and TikTok may still add their own label to realistic AI images. Instagram's label can't be changed after a post goes out.

No. Bennu never makes fake before and after photos, fake job photos or realistic AI people. People in your posts are you, your team or customers in your own photos.

"You as a character" is a clearly cartoon version of you, made only from a photo you add and tick permission for. Bennu never writes fake reviews or made-up customer stories.

Bennu only uses the prices, offers and claims on your business card and website. Qualifications like Gas Safe or NICEIC are only mentioned once you've ticked them under "Is this still right?" in Account.

AI can still get things wrong, so please read each post before you approve it. If something's wrong, tap Edit, or skip it and pick the wrong facts reason.

In Account, under Your data and privacy, find "Download my data". Tap Download for one file now, or "Email it to me" for a link that works for 7 days. You can ask 3 times a day.

The account owner can go to Account, then Your data and privacy, and tap "Delete my account". Type DELETE to confirm. You might be asked to sign in again first.

We delete everything 7 days after you ask. Until then, tap "Keep my account" to change your mind. Invoices stay with Stripe for 6 years, because tax law says so. Posts already out stay on your social accounts, so delete them there if you want them gone.

Only if you say yes. In Account, under Your data and privacy, the account owner can switch on "Let Bennu show my best posts as examples". It's off unless you turn it on.

Bennu then picks a few posts that have already gone out and done well, and shows them on its website with your business name and town. Switch it off and they come down straight away.

Essential ones that keep you signed in. With your OK, also Meta and TikTok ad cookies, so we can see which of our ads work. Nothing for ads loads before you say yes.

Change your mind any time with "Cookie settings" at the bottom of the page. We ask again after 180 days.

Your business card, what Bennu has learned and your library are kept for 90 days, so if you come back everything is as you left it. About 30 days after you cancel, we send one email saying what's still saved.

After 90 days your photos, clips and media are deleted. Posts already out stay on your social accounts.

Only if everyone who can be recognised is happy to be posted, and for anyone under 18 a parent or guardian has agreed. You tick to confirm this each time you upload.

If someone asks you to take a photo down, delete it from your social accounts and email us to remove it from Bennu.

Bennu turns your voice note into text with a speech-to-text provider in the United States, who does this for us, then deletes the recording straight away. That happens even if something goes wrong.

The text and the facts Bennu found stay only until you save or tap Not now, then they're deleted too. If you leave them, they're deleted after a month. Only the facts you keep are saved, on your business card.

A voice note is never used to copy your voice. That's a separate choice in Account.

Go to the sign-in page and type your email. We email you a 6-digit code. Type it in and you're in. You can also tap the link in the email. It works on any phone, in any browser.

Still nothing? Email us from the address you signed up with.

Bennu has one sign-in per business at the moment. If someone else looks after your Instagram, Facebook or TikTok, send them a connect link from the connect screen. They don't need an account.

Only the account owner can change the plan, pause, cancel or delete the account.

In Account, under Notifications. Problems, like a post that didn't go out, are always on. You choose the rest: posts waiting for your OK, Bennu's tips, the Monday reminder, the monthly results email, and the welcome, invite and voice emails.

Under "When do you usually have 2 minutes?", pick the time your reminders come. Every email also has a link to stop that kind. Stopping the welcome, invite and voice emails never stops emails about posts waiting for your OK.

In Account, under Bennu, switch on "Quiet Bennu" and it stays in its corner apart from problems. Tips are rare anyway: one a day at most.

"What should Bennu call you?" sets your first name. Leave it empty and Bennu just says hello.